ACTIONABLE FRAMEWORKS ON HOW TO
BUILD AN AUDIENCE, BABY
Build an audience
FIND YOUR INNER NERD
Unleash your inner nerd—share your deep passions online to find your tribe and turn your interests into daily wins.Success online isn’t about chasing fame; it’s about embracing what genuinely excites you. By diving deep into your unique interests, whether it’s niche hobbies or specific industries, and sharing that passion, you naturally attract like-minded people. For example, a tomato farmer obsessed with every detail of growing tomatoes or someone who nerds out over men's fashion can create engaging content that attracts like-minded people. Platforms like TikTok or Twitter help you find your tribe by amplifying these specific interests. By focusing on what you truly love, like the PayPal Mafia’s stories or basketball strategies, you not only make success more attainable but ensure every day feels rewarding.
Build an audience
BUILD A MAGNET
Shift from audience-building to creating a magnet—draw in like-minded people who elevate your learning, opportunities, and growth.Instead of simply amassing an audience, aim to build a magnet that draws like-minded individuals into your orbit. Each piece of content—whether it's a blog, podcast, or video—acts as a honeypot, attracting people who share your interests and values. This approach leads to valuable connections, including business deals, friendships, and a faster rate of learning, as these individuals share insights and resources tailored to your passions. Building a magnet cultivates a community that enhances your personal and professional life.
Build an audience
Well known vs. Known well
To build deep connections with your audience, focus on the 5Ds: Done, Deliver, Do, Dreams, and Dork Out.Shift seeking fame to being truly known by focusing on 5Ds. These elements create a magnetic connection with your audience, fostering loyalty and engagement. This approach not only deepens relationships but also attracts opportunities and luck, as people will reach out to you with relevant opportunities based on what they know you excel at. Here are the 5Ds...DONE: what you've accomplished
DELIVER: what value you offer
DO: your work and hobbies
DREAMS: your aspirations
DORK OUT: your unique passions
Build an audience
FORGET THE NUMBERS
Prioritize attracting the right audience over growing numbers—quality connections can be far more valuable than quantity.Targeting the right audience can be more valuable than simply amassing a large following. Ferrari sells only 13,000 cars annually, yet it's worth nearly $80 billion—double General Motors, which sells 2.5 million cars a year. Ferrari's success lies in attracting high-end, luxury customers, each worth far more than an average car buyer. By focusing on quality connections, your work becomes more impactful and profitable, much like Ferrari’s business model.
Build an audience
A+ CONTENT
C- DELIVERY
Focus on delivering A+ content with minimal production effort—quality ideas drive success, not polished delivery from the start.The key to success is delivering high-quality content, even if your production is basic. Joe Rogan’s early podcasts, with fuzzy webcams and simple setups, are proof that content trumps presentation. Don’t get caught up in perfecting production at the start. Instead, concentrate on the substance of your message. Once you’re confident in the content, gradually refine your delivery. By focusing on value over aesthetics, you'll build a strong foundation and avoid the trap of over-polishing too early.
Build an audience
SELL A FEELING
Deliver feelings, not just information. Brands thrive by consistently evoking emotions like awe, hope, or motivation that resonate with audiences.People follow those who make them feel something powerful, not just those who inform them. David Blaine creates awe with magic, James Clear provides hope with habit-building, UFC delivers thrilling "holy shit" moments, Shaan Puri wants you to be inspired and Tony Robbins inspires motivation. By consistently offering feelings like inspiration, whether through stories, ideas, or personal experiences, you create a lasting emotional connection that builds a devoted following over time.
Build an audience
DO ONE THING BETTER
Focus on continuous improvement. Create 100 pieces of content, improving one specific element with each iteration for mastery.MrBeast advises aspiring creators to make 100 videos, focusing on improving one element—like the hook, title, or editing—each time. This approach filters out the uncommitted while ensuring consistent progress. By the 100th video, creators often master the craft and no longer need external advice. The principle applies beyond YouTube—whether it’s writing a podcast or launching a new content series, like an email chain, the key is in doing reps, refining each time, and letting growth naturally follow.
FRAMEWORKS WORK.
BUT ONLY IF YOU
PUT IN THE WORK.
I'm Gaurabh Mathure - a keen actioner & listener of the MFM Pod. I love frameworks and wanted a way to reference them myself and share it with others. I appreciate you checking it out. I hope you learned something from this to put into action.In the meantime, tell me what you think, share your feedback.
JUST F* IT!
The next time you’re stuck, don’t just wing it. Just framework it.Whether it’s deciding on your next career move, figuring out how to tell a story, or just navigating daily life, a solid framework is like having a personal GPS—it gets you where you want to go faster, with less stress.But here’s the kicker: the real power of frameworks is in their ability to help you think clearly, cut through the noise, and focus on what truly matters._LIKE HOW THIS SITE LOOKS?
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*Content is inspired by frameworks shared on the MFM podcast. Illustrations created by me with a little help from my AI friends.